Our question was simple: What makes users love a brand, product, service or experience?
The answer, however, was not.
The 2016 Love Index examined both physical and digital brands in an array of industries, and took into account the thoughts and feelings of consumers of all ages–Gen Z through Baby Boomers–in the US, UK and Brazil. Through this study, we uncovered a myriad of fascinating findings, and discovered what brand is the most loved across the world.
Read the full report on Slideshare: slideshare.net/fjordnet/the-love-index
Read more on Fjordnet.com: fjordnet.com/conversations/the-love-index-a-radically-new-driver-for-design/
Read more on Accenture.com: accenture.com/us-en/insight-love-index