Created by Theo Alexopoulos*, and produced by Designmatters for the United States Geological Survey (USGS) this short motion graphic film explores the very real potential for a catastrophic winter storm in California. Scientists are calling this plausible scenario The ARkStorm.
The film was featured in January 2011 at the opening of the USGS ARkStorm Summit in Sacramento, an event which convened emergency managers, regulatory and scientific agencies, policymakers, business leaders, and other experts from the public and private sector to forge a plan-of-action for addressing and mitigating this expected storm scenario.
Convened by Elisa Ruffino, Designmatters producer, a top team of faculty, students and alumni from ArtCenter College of Design played a key role in conceiving the programmatic activities of the USGS ARkStorm Summit, and facilitated select sessions using an immersive design-centric approach to enrich both communication and collaborative processes among participants, and yield tangible, action-oriented results in response to the scientific data of ARk Storm.
ARkStorm Summit ArtCenter Team:
Sherry Hoffman, Faculty, Environmental Design and Advertising Departments
Julie Phanstiel, Alumna, Graduate Media Design Department
Chris Wu, Faculty and Alumnus, Product Design Department
Josh Nakaya, Faculty and Alumnus, Product Design Department
Bianca Fuchs, Student, Graphic Design Department
*Theo Alexopoulos is a Motion Designer and Director currently living and working in Los Angeles. His short earthquake film for USGS, "Preparedness Now," was featured in the 2010 Cooper-Hewitt Design Triennial in NYC. Theo holds an MFA from the Media Design Program at ArtCenter College of Design. For more information fivefivefive.com
For more information: designmattersatartcenter.org/proj/the-arkstorm-initiative-california/