Sick Kids “Anthem” brings together a multitude of forces, a metaphor, to depict the epic battles that go on everyday at The Hospital for Sick Children. Images of soldiers, gladiators, knights and superheroes symbolically represent the fight against sickness, the real warriors are the children, their families supported by their doctors and nurses who truly take on this fight everyday.
All of the children in “Anthem” are currently being treated at Sick Kids or have been patients at the hospital. These children are courageous, the doctors and nurses are tenacious but the power of this spot lies in compassion. For all that these families have been through: They came forward, without hesitation, to help tell the story of their fight, to help others fight, a wonderful personal testament and incredible tribute to Sick Kids.
Director - Mark Zibert
Director of Photography - Jackson Parrell
Editor - Marka Rankovic
Produced by - Skin & Bones Film Co.
Client - SickKids
Agency - Cossette