Results video a year after (RED) launched in the US.
The campaign brought in more than $58 million the first year.
And grew to $150 million in three years.
Won gold at Hatch.
See more of it here: kapilkachru.com/RED-print-digital-ooh
Client: Project (RED)
Agency: Modernista! (Boston)
Creative Directors: Lance Jensen, Gary Koepke
Editor: Chris Kursel, Post Modernista! (Boston)