This spot was produced for True Timber camouflage, and features NASCAR celebrity, Dale Earnhardt, Jr. The concept and title IRON MAN was loosely based on the idea that the movie hero Iron Man reaches out and stuff comes flying to him to make his costume. This spot was shot in Dale's studio near Charlotte, NC, called Hammerhead Productions. Post-production and animation done in-house with Bass Pro Shops Video Productions by Mike Underwood. Edited by Vince Wendel.