Breathless by Biliana merges the line between art and advertising by utilizing practices that are used as marketing strategies. Reminiscent of celebrity perfume campaigns that use a popular icon to create a brand name, Breathless by Biliana challenges this phenomenon by launching a product with an unknown persona who is devoid of a famous trademark. This work questions when an artist becomes a brand, thus blurring the lines of art, commodity, and social identity. By using a visual format borrowed from Jean-Luc Godard and soundtrack associated with Nouvelle Vague, Breathless by Biliana erases the line between art and marketing even further. The intention is that the viewer begins to associate the visual and sound with the product that is being advertised rather than the original source, in this case a Godard reference.
