PURPLEologist, a Retail Purple Store in North Myrtle Beach, South Carolina at Barefoot Landing is the home of all things Purple! Chief PURPLEologist, Barbara "PurpleBarb" McCahill is devoted to bringing the best of everything purple! PurpleBarb lives for the color purple and if you don't find her at the Purple Store, PURPLEologist, that's because she's out shopping for more purple!