A product sells better, of course, if the marketing & sales people can be proud of it. A hearing aid, however, is so small and unimpressive that its technical performance and innovative power is quickly forgotten. The tech film from Phonak recalls this in an impressive way and shows how a technical device can trigger emotions.
Client: Phonak, Sonnova AG
Marketing Communications: Linda Mall, Marta Varga, Urs Jaermann
Production company/Agency: Goodbye Limits
Marketing conzept: Urs Jaermann
Creative Direction: Urs Jaermann, Joerg Birker
CGI-Supervision & Motion Direction: Markus Kaufmann
CGI-Artist: Markus Kaufmann, Vassilis Souras
Editing: Goodbye Limits, Joerg Birker
Post Production: Goodbye Limits
Music: Frank Esthermann (GoodMeat) TRO
Voice over: Andrew Fogarsi
