The way we see the future, playing soccer will be the single greatest human collective experience.
Imagine if playing soccer was as easy as going for a run, no matter where you are or who you know. Imagine the experience no longer limited to the game itself but extending beyond geographical barriers because it is now a social and quantified experience. Imagine humans, leaving their phones, becoming more active and discovering the world around them via the beautiful game. Imagine communities coming together, in the real world, breaking social, gender and racial barriers.
We call this vision: Social Soccer.