Holition was invited by world-renowned make up artist, Charlotte Tilbury to create and develop two interactive ‘Magic Mirrors’ for the launch of Charlotte’ second flagship store at London’s Westfield Shepherds Bush. The full view touchscreen Mirrors lets customers ‘try on’ virtually each one of Charlotte's famous 10 Makeup Looks. All the looks, including Bombshell, Vintage Vamp and Dolce Vita, are simulated using Holition’s highly advanced real-time tracking and realistic visualisation in combination with skin tone detection and a recommendation process for suggesting a best look. Each look takes into account the customer's skin colour and tones, thereby achieving a perfect natural blend. The full range of products are available for try-on including foundation, blusher, eye shadow, eyeliner, mascara, lipliner, lipstick and contouring techniques.
Key Points -
Holition sat with Charlotte Tilbury’s makeup artists to see how make up is applied, including the layering and blending. The method was carefully replicated digitally in order to create a realistic visualisation;
‘Trying on’ virtually first lets customers decide which ‘look’ suits them giving them the confidence to let Charlotte Tilbury’s makeup artists transform the virtual makeup into reality.
Users can “try on” all 10 looks in 40 seconds, take a snapshot and even email their preferred choice
A clever button has been added to show how the ‘look’ will be seen night or day (dusk to dawn)