The Giving Common, an initiative of the Boston Foundation, was pleased to offer this webinar on Thursday, October 20, 2016 to its nonprofit partners engaged with GivingCommon.org. In this webinar, Julia Campbell, world-renowned digital marketing strategist and author of Storytelling in the Digital Age: A Guide for Nonprofits, reviewed specific tactics and explored examples of nonprofits of all sizes that are successfully using social media to drive engagement and awareness. Please learn more about Julia’s work and expertise at: http://jcsocialmarketing.com/.
More About the Webinar
Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this webinar, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. She will review specific tactics and examples of nonprofits small and large that are successfully using social media to drive engagement and awareness of their organizations.
More About Julia C. Campbell
Julia C. Campbell, Digital Marketing Strategist, Founder of J Campbell Social Marketing
Julia Campbell has been involved with the social good sector her whole life, from coordinating food drives as a child to volunteering at homeless shelters in high school to assisting NGOs in Senegal, West Africa and beyond.
In her current position, she consults and trains nonprofits on the best ways to use digital tools to raise money and awareness for their organizations. Her blog is consistently featured in the list of Top 150 Nonprofit Blogs in the world, and she is currently publishing a book on storytelling and social media with Charity Channel Press
If you have questions, please feel free to contact the Giving Common team at firstname.lastname@example.org.