Using the metaphor of flowers, we intend to represent ageing as a natural part of life — a three-hundred-year old oak tree is no less cherished than a three-week old rose. With yarn as our medium of choice, we adopted an energetic stop-motion approach to show that everyone can be versatile and adaptable, regardless of age.
Ageism is a common but often overlooked form of prejudice. From interviews we conducted with relatives and local support groups, we observed that, despite all the help that is available, ageism is still a prominent issue in society and more needs to be done to change this. Our research has shown us that growing older really isn’t like the negative stereotypes associated with it, and although ageing is inevitable, it doesn’t have to change anything if you don’t want it to.
Our theory is: we are born a clean canvas and as we age, we’re fed idea’s and perceptions that may be damaging or untrue. As we continue to grow into adulthood we then project these ideas onto others, thus creating a toxic cycle. Ending ageism is about learning to recognise these negative stereotypes and rejecting them.
Our animation is about the people who don’t feel tired, slow, or grey; the people who are the same person inside that they were when they were 18; the people who say, “Yes, you CAN do it.”