pov-rose.com/ Working with Excellus BlueCross BlueShield and the Medical Society of the State of New York, POV-Rose Media produced a series of media tools to educate the general public about the advantages of completing a MOLST form (Medical Orders for Life-Sustaining Treatment) so that one’s end of life wishes are honored. Media included a half-hour documentary, short webisodes of individual’s stories, training videos, a series of Public Service Announcements, and DVDs.
The videos are centered on five stories about how people and their families have prepared for the end of their lives. Filmed throughout NY State, the program also features doctors, lawyers, and EMTs who have to deal with end of life issues. The documentary is hosted by Patricia Bomba, MD, a nationally recognized expert on MOLST and end of life.
The video series is used extensively in various channels. Twenty thousand DVDs have been distributed throughout New York, and short form stories are featured on web sites and social media channels.
Produced by David Rose.