@ LeadMD we rely solely on CRM and Marketing Automation to aquire, nurture and monetize new business leads. We do so through the use of Marketo Lead Management coupled with Salesforce.com CRM. Marketing automation really is a marketer’s dream come true. We have the ability to identify prospects as they navigate our website. We tie them into our database or into popular business contact sites like LinkedIN, Jigsaw, or Demand Base. Tracking prospects becomes a snap. They interact with our content—demos, whitepapers, webinars, podcasts—and we record their movement. Their movements are translated to a lead score; think of it as a weighted point value that accelerates, like a speedometer, for each and every prospect.
The drawback to marketing automation, however, is the sheer amount of resources (people, time, and money) required to harness its power. Very few companies are able to translate it to revenue within a reasonable time frame.
That’s Where We Come In…
Let us show you how the right technology—coupled with the experience and expertise to run it—can increase your qualified inbound leads by 2, 3 or even 4×. leadmd.com/lead-generation-marketing