John Wells Productions came to us looking for a main title sequence that captures the essence of their series “Shameless.”

It’s a Showtime Original Series that revolves around a loving, but dysfunctional, south-side Chicago, lower middle class family. Frank Gallagher (William H. Macy) is the proud single father of six kids… However, his excessive drinking and minimal financial contributions to the family put the majority of the caretaking responsibilities on Fiona (Emmy Rossum), the oldest sister.

Our solution features all the characters in a way that is both distinctly humorous and slightly voyeuristic. The success of the main title as a portrait of the Gallagher family hinges on its unique location. The bathroom as the setting allows the viewer to connect with the family on a very human level, while at the same time it communicates their circumstances, closeness and innate humor.

Because this was a live action production, we designed and constructed the bathroom set, then shot the cast in Los Angeles using the RED ONE camera.

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