Elisa, Finland’s largest telecom and digital service provider, wanted to offer sports fans something truly revolutionary. The result was Feel the Game project which enabled the audience to follow a football player’s true emotions with a mobile phone, measured with a wearable EEG-device during the most important match of the season – in real time, for the first time ever.
We teamed up with Finnish Premier league football team HIFK and a team of cognitive neuroscientists. We created a sports entertainment service that gave the audience a never-before seen glimpse into the mind of the athlete during the most important game of the season. One key HIFK player, defender Tommi Vesala, was rigged with brainwave sensors and transmitters, and let the audience feel his emotions in real time through a live visualization on their mobile devices.
To Elisa the test was an important pilot project, which can potentially be expanded to a number of other sports. What if it would be possible to follow a game of poker on TV if you knew the emotions of the players? Or to tune into the mind of a top coach during the Stanley Cup final? The Feel the Game project might have been a small step for neuroscience, but it was a giant leap for sports entertainment.