The news that Gianni Agnelli orders his ties from here may give one to understand the caliber of this men's shop. Even the least vain man could find himself spending an entire afternoon here at Via Roma, 38. The Genoese aristocracy, on a par with the English Lords in their sober elegance and impeccable detail, come here to seek advice on the crucial decisions of how many centimetres are needed, length and breadth to create their perfect fit.

Production: MAT and antoinedelaroche production © 2011

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