The brightest midnight sky can only be found in the most desolate place on earth; Antarctica. This frozen tundra’s midnight sky is illuminated by pure reflection giving off a deep navy color. This unique color is the foundation for the forthcoming project from Menswear staple Publish and American Outdoor company The North Face.
The “Midnight in Antarctica” series is a three piece collection paying homage to the earth’s rarest location. In this refreshing collaboration, you will see a menswear approach and design aesthetic to three classic The North Face shoes: The Thermoball Traction Mule II, The Back to Berkley Redux, and The Ultra Extreme II GTX. Each shoe was carefully designed to represent the midnight sky, the deep black foreground, and the white snow filled landscape. The seamless transition from the city street to to the inner depths of the earth has never been more prevalent until now. Welcome to “Midnight in Antarctica."
Videography by Brian Tampol