“Market Disruptors” presented by The University of Chicago Booth School of Business Real Estate Alumni Group on October 6, 2016 at The University of Chicago, Gleacher Center, Chicago, IL. The Tenth Annual Real Estate Conference 2016.
Lead Conference Sponsor Latham & Watkins LLP, LW.com (Providing strategic thinking and senior-level attention for innovative solutions to organizations’ most complex business issues.) Sponsors: BMO Harris Bank, BMOHarris.com (Providing a full range of Commercial Real Estate lending, treasury management and depository services.) Eastdil Secured, EastdilSecured.com (Providing the best-in-class services as the preeminent real estate investment banking firm for commercial real estate transactions ranging from single assets to large portfolios.) Equity Commonwealth, eqcre.com (Providing long-term value and aligning the interests of all stakeholders.) Draper and Kramer, DraperAndKramer.com (Providing financial and property services in real estate primarily in property management and leasing, commercial mortgage, residential mortgage, and acquisitions and development.) Ten-X, TenX.com/Commercial (Providing the nation’s leading online real estate transaction marketplace.)
Sanjog Misra is the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. His research focuses on the use of structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, distribution and salesforce management issues. Professor Misra is also interested in the development of statistical and econometric approaches to deal with complex models calibrated on large-scale marketing data and use of such models in enhancing strategic decisions.
Professor Misra currently serves as Co-Editor of Quantitative Marketing and Economics. He has also served as an Associate Editor at Marketing, Quantitative Marketing and Economics, the International Journal of Research in Marketing as well as for special issues of Management Science and the Journal of Marketing Research. Professor Misra is actively involved in partnering with firms in his research and has worked on various projects with companies such as Eli Lilly, Adventis, Mercer Consulting, Sprint, MGM, Bausch and Lomb, Xerox Corporation and Lucent Technologies with the aim of helping them design efficient, analytics-based, management systems that result in better decisions. He currently chairs the research advisory committee at Convertro (now a part of AOL/Verizon) and acts as an advisor to AOL/Verizon of data strategy and science. At Booth Professor Misra will be teaching a new course on Digital and Algorithmic Marketing. This course brings his practical and research expertise in the algorithmic advertising and marketing domain into the classroom. He is hopeful that the class will get students ready for the next evolution of marketing that he believes is already underway.
Prior to joining Booth, Sanjog Misra was Professor of Marketing at UCLA Anderson School of Management and Professor at the Simon School of Business at the University of Rochester. In addition, he has been visiting faculty at the Johnson School of Management at Cornell University and the Graduate School of Business at Stanford University.