As part of the NASSCOM EMERGE Friday's 2.0 sessions - under the aegis of the NASSCOM EMERGE Forum, the 67th edition - we had hosted the session on "Build Your Brand Without Going Broke on 14th January 2011 by Ashwani Singha from Penn Schoen Berland.
The talk would covered the following points
1. Cheap publicity not equal to brand building
2. When traditional media fails to get the job done, how can we become digital
3. Going Guerilla: riding the wave
4. Thought Leader: How to become one