Our current focus on components, design systems, pattern libraries, and frameworks has helped make design and development easier for us. It’s made it easier for us to make things consistent. It has also provided fertile ground for design sameness and boring websites. One part of art direction is focusing on the details. But another part, the part that should define the details, the part too often quietly kicked under the bed so people don't see it, is the big picture.
Stephen will talk about stepping back and looking at how all the small parts of your design can add up to a meaningful experience. That involves looking at how meaningful experience can lead to all the small parts of your design.