SmashingConf Barcelona 2016 - Jessica Svendsen on Designing for Display

Display design requires arresting attention, whether in a mobile feed or a street billboard. Demanding an audience’s attention in an age of distraction requires a design approach that isn’t expected or safe, but unpredictable and new.

This talk will cover multiple projects, ranging from brand identity to conceptual proposals, from literary analysis to experimental typography. Together, these projects present a method of re-introducing unpredictability in design.