‘Aaabus’, a made-up word derived from the friendly greeting, ‘Servus’ serves as a namesake for a video project that supports the market entry of the clothing brand, ‘Aaabus Tschaswear’.
The main focus of the work is on a high quality cinematographic interpretation and representation of the brand’s essence, in the form of a no-budget imagefilm for viral marketing purposes. The written thesis describes the entire film production process, from the first client meeting to the publication in the planned medium. Furthermore, technical aspects of the film tools in use, as well as the design elements of the film, are described and illustrated.
Bachelor’s Thesis by Lukas Kollmann
FH JOANNEUM Graz, Information Design
Mentoring: Daniel Fabry