PSP directed the brand identity and visual campaign for convivial dinner party, Otis Brutal in 2016 which sought to introduce the idea of Brutalist architecture embodied by a set of human characters. PSP worked with filmmakers Coco & Maximilian to extend this concept into video format introducing ‘The Brutalist Being’.
The Brutalist Being channels the ‘Brutalist’s’ triumphant indifference to commonality. Stern and straight in posture, meticulously dressed and unwaveringly original. This campaign imagery and video defined the promotional material for the Otis.Brutal dining events including website and social media. The Brutalist Being was also screened in accompaniment with the dessert course during the event.
Creative Direction PractiseStudioPractise / Coco & Maximilian
Cinematography Coco & Maximilian
Talent Ru Kwok, Julian Cairns