Irada Entertainment is an India based Film Production House. The brand is committed to making meaningful cinema. Hence, the idea of the moving logo was thought of such that it truly reflected the philosophy of the brand. The design, following the idea has been kept simple and minimalistic and in absolute congruence with the brand.
Cinema is a fluid medium of change and transformation. The way cinema captures a story with emotions flowing from one into the the other, water colors slowly mix and merge into each other the same way. An analogy with water colors was drawn as a metaphorical statement to encapsulate the philosophy of cinema. This brand aims to be synonymous to engaging and entertaining content of absolute substance and hence the design idea is assumed to be this fluid medium that dissolves boundaries and flows through minds and souls capturing different emotions and ultimately leaves an impression that is ineffaceable.