Vestnorden Travel Mart (VNTM) is the annual trade show for tourism in the West Nordic countries – Iceland, Greenland and the Faroe Islands. VNTM has been the main platform for promoting this astonishing region as a tourist destination since its establishment in 1986.
The goal for the Vestnorden Travel Mart is to establish new travel trade opportunities as well as reinforcing established relationships with the key actors in the tourism field of the three destinations. As such, the trade show offers you an extensive professional introduction to the products whether you seek a unique natural, cultural or adventure experiences.
Every other year Iceland hosts the Vestnorden Travel Mart and we take a great pride in showcasing the best of what Icelandic tourism trade has to offer. We see the trade show as a valuable venue each year for suppliers of the three destinations as well as the buyers to connect with new contacts and businesses and strengthen the ties with the three countries.
NATA (North Atlantic Tourism Association) is an organization that promotes and supports cooperation in tourism for the West Nordic countries. NATA is responsible for holding VNTM, while the hosting and management of the event rotates annually between the three countries (with Iceland hosting every second year). NATA provides opportunities and grants for collaborations, joint ventures and cultural exchanges within the region.