Technology drives us towards more diversity, more ubiquity and more complexity and the current trend is to take a digital service and add AI. Everything becomes connected and “Intelligent” while the cloud-based commercial intelligence companies leave people overwhelmed. The only way to make this technology relevant for people is to design artificial “smartness” instead of “intelligence”. Intelligence tends to focus on creating an autonomous consciousness while smartness is more focused, measurable, and specific in helping the user think differently. We need “Artificial Smartness” to overcome the complexity of technology so we can be humans again.