The first in a three part series called “the mirasol effect,” Biomimicry covers the story of mirasol’s greatest hook, nature-inspired design. The display reflects light back just as the wings of a butterfly do. This technology liberates people, allowing them to use their devices anywhere, especially in bright sunlight. Biomimicry is one of the most fascinating stories in industry today because it reveals a fundamental truth: Nature is simple and energy efficient. So is the Qualcomm technology inspired by it.