This is Part One of a three-part October 27, 2010 interview with risk communication expert Peter M. Sandman. The main focus of the interview is on public skepticism about vaccination safety -- and especially on what vaccination proponents do that exacerbates the skepticism and what they can do to ameliorate it.
Part One discusses: kinds of vaccination audiences -- apathetic versus hostile; suppressing the other side's 5% of the truth; being empathic and being accountable; etc.
For links to the other two parts of this interview, and other Peter Sandman audio and video materials on risk communication, go to psandman.com/media.htm.
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