Vaccination Safety Skepticism: Public Health's Self-Inflicted Wound (Part Three)

This is Part Three of a three-part October 27, 2010 interview with risk communication expert Peter M. Sandman. The main focus of the interview is on public skepticism about vaccination safety -- and especially on what vaccination proponents do that exacerbates the skepticism and what they can do to ameliorate it.

Part Three discusses: lying about polio; different messaging for different audiences; why "good guys" mislead more; etc.

For links to the other two parts of this interview, and other Peter Sandman audio and video materials on risk communication, go to psandman.com/media.htm.