How can a physical space tell the story of a brand?
As eBay approached its 20th anniversary last year, spun off PayPal, and appointed a new CEO, the company wanted a new, forward-thinking approach to its brand identity.
eBay engaged ESI Design to create a central building, called Main Street, on its Silicon Valley campus that serves as the company’s new front door. “Buildings are symbols of your culture and of your brand,” said CEO Devin Wenig at the building’s grand opening.
Main Street welcomes employees and partners into a stylish, media-rich setting that captures the intense pulse of eBay’s business. It also provides much-needed flexible, well-equipped spaces to host meetings, conferences, and events.
For Main Street’s multi-surface media experience, ESI had to find a way to tell a story about eBay that was engaging and interactive. Working closely with eBay personnel, the design team distilled a digestible story about the company from its vast amounts of user and product data. Live, generative statistics from eBay product transactions are integrated with pre-produced content that highlights how eBay’s community of employees, buyers, and sellers impact the marketplace and charitable giving.
In the Main Hall an enormous multi-screen display supports live presentations and webcasts; during meeting breaks, the screens show colorful ambient movies interspersed with trending eBay data in searches and purchases.
“We are pleased with the outcome of the space, from the design to the interactive installations and displays,” said Wendy Jones, VP Global Operations. “It brings to life the breadth and depth of the global scale of eBay.”
See more at esidesign.com/work/ebay-main-street