Client: Jaguar Land Rover
Agency: Imagination
Creative Direction & Design: Cath Elliott
Animation: Al Liddell
Sound Design: Dom Shovelton & Sisi Lu
Music Composition: Dom Shovelton
Digital Producer: Hannah Titheridge
Built on 140 years of innovation and adventure, Jaguar Land Rover sit at the very forefront of British design and technology.
We had the unique opportunity to create a visual identity which would unite both the Jaguar and Land Rover brands under one, overarching JLR vision:
Innovative British Design
Engineering Excellence
We chose specific product textures from each brand, along with key colours to distinguish personality, creating an unfolding journey through a highly technical environment which would reveal a Union Jack.
Sound design elements were created by Sisi Lu/North of X, processing recordings made at the JLR factory, all brought together by composer Dom Shovelton in a contemporary sound track with maximum impact.
The identity spans across a number of moving image assets from countdown sequences for press shows to name stings and speaker support for global PR events.
Each asset playing its own unique role in bringing a sense of drama, theatre and visual consistency to the stage.
