Invisible NYC isn't your average street shop: lodged in a sublevel storefront in NYC's Lower East Side, it's relatively unassuming from the outside. And that's exactly how the team likes it, because this is not the place to get a tattoo on a whim. Just as you'd expect your tattoo artist to approach each project with advance preparation and research, Invisible NYC thrives off customers who do the same. Founder Troy Denning has assembled a strong roster of world-class artists who are highly sought after without any sort of advertising or promotion. The secret to their business is simple: offer top notch service to clients which results in continuous word-of-mouth referrals. Our time spent with Troy and crew yielded some great insight into what they value and what keeps them sharp.
Directed by Kellen Dengler.
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