This is a viral advertisement I had written and directed on spec for Brother. We were advised to forego featuring a product shot in the ad, because it was deemed too commercial. Instead, we were asked to communicate the message of their 'See the Bigger Picture' ad campaign.
It received Poptent's 1000$ Editor's Pick award, as well as the 'Crowd Favorite' award.
Deena is a girl who sees the bigger picture, and she's hatched an inspired plan for how to relieve her parents of the financial burden of her college tuition.
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