Orange wanted to produce bumpers for their sponsorship of music video programme, Orange Playlist. The bumpers had to adhere to Orange’s strong visual identity, however there was no firm creative route finalised before Airside became involved.
We suggested a number of visual approaches in response to the brief, with the final character family being derived from a bear we had drawn for a children’s t-shirt. The colour pallet was kept to Orange’s signature colours for a bold and striking look recognisably ‘Orange’.
Designed, directed and animated by Airside