Corporate Citizenship (CC) is good for business. There’s a positive correlation between investing in corporate responsibility and financial performance. C. B. Bhattacharya, the E.ON Chair Professor in Corporate Responsibility at ESMT in Berlin, Germany and an internationally renowned expert on Corporate Responsibility and Marketing discusses the relationship between corporate responsibility initiatives and creating market value. B.C. Bhattacharya uses market value data and CC data to relate the two of them statistically. He shows that business values can be created when social value through CC initiatives is achieved and that stakeholder perception plays a large role in the outcome. The relationship between creating social value and business values through Corporate Citizenship is the focus of CCCD’s sixth ‘Kamingespräch’.