As creators of online content ourselves, we understand that measuring effectiveness and return on investment is a complicated proposition. Virool uses technology to track engagement with video content to shed insights into how marketing teams are resonating with their customers. These technology solutions tend to be complicated and easily misunderstood so they tasked us with creating an informative commercial to roll over the basics. We took responsibility for the entire project from concept to final video, including finding the studio space and planning the complex special effects shots.
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