Ford has partnered with Dr Sheila Nirenberg, founder of Nirenberg Neuroscience. She has cracked the neural code that exists between the eye and the brain and is now working to apply that science to allow cars to see. This pioneering work is a key component in Ford's autonomous vehicle development.
Role: Creative Director
Director: Joel Knoop / Live Out Loud Productions
Editor: Matt Green / Progress Film Company
Producers: Jason Pannecouk (Detroit) / Dan Coulson (London)
Client services: Ken Regalado
Client: Ford of Europe & Alan Hall - Ford Motor Company