A film by The Alphabet Collective.
Can we drive a Hyundai i20 with the Power of Thought? That was the brief.
Matt McGuire, Technical Partner of Alphabet Collective led Alphabet’s team to deliver an integrated electronics and Electroencephalogram (EEG) app platform that allowed users to control the custom rigged Hyundai i20 with their minds by simply focussing their positivity and intent. Sounds pretty mental. It was.
This was an experiential collaboration with Gravity Thinking that has had over 1.4 million views on Youtube and has recently won The Drum award for Best Automotive Strategy campaign 2016.
For more information about how fully connected experiences could impact your business, please contact Matt or John at thealphabetcollective.com
Project / Tech Director. Matt McGuire
Senior Dev. Faizan Naqvi
Editor. Sonia Benarab
Film Creative Director. John Henderson
Thanks. Philip Tarry at Halo Imaging. Marco at Fully Loaded Cars
Special Thanks. Hyundai UK and all the team at Gravity Thinking