Red Bull Music – 20 Before 17 – Reel
We were approached for this year’s edition of Red Bull's 20 Before 17, as a collaboration with digital product studio A Color Bright. Reflecting on the past months, the idea was to capture the beauty of the 20 biggest moments from Red Bull’s year in music through abstract visual representations. We developed the visual language for the campaign and created a set of 20 bespoke animations and stills for each moment.
It doesn’t matter what exactly happened – it’s about the emotion it left you with.
Client — Red Bull Music
Concept — A Color Bright and CATK
Creative Direction, Design and Production — CATK
Animation — CATK, Ronny Schmidt and Dominik Grejc
Music — MAIN – Communication