Marvel vs. Capcom 3 FIGHT CLUB (LA)

Client: Capcom Entertainment

In 2008, Capcom and iam8bit collaborated to create the underground community event, "Street Fighter Club." The first of its kind, it drew 200 eager fans to the darkest reaches of downtown Los Angeles' scrap metal yards.

On February 3, 2011, the "Fight Club" series was reinvigorated for the launch of MARVEL VS. CAPCOM 3, attracting over 1,500+ fans waiting in line for upwards of 19 hours (starting at 1am), for the doors to open. It was the biggest, loudest, most successful "Fight Club" to date, with the line wrapping around an entire city block.

Performances for the evening included ambience from DJ R-Rated and a rockin', fanboy-induced set by Miles Mosley and band, as well as surprise vocals by Mega Ran and Leeni.

Fans were also treated to the first public demo of the Nintendo 3DS in North America, showcasing "Super Street Fighter IV: 3D Edition"; and a carefully curated selection of retrofitted arcade boards and sticks in the "Classics Lounge," serving as an interactive museum for every, single Marvel/Capcom collaboration leading up to "MVC3".

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