2017 will see an even more dramatic shift within the way that people use social media, than we did in 2016. More people than ever are using messaging apps and it's getting increasingly harder for marketers to engage with their customers, as more conversations are taking place on private networks.
How should marketers think smarter about the way that they reach their customers, and what are the 3 things that they should do to "future-proof" their marketing strategies?
