in 2005, Molson canada was launching a new format of beer. Cold shots slims cans were made to fit in pockets and kids were using them as a primer. The cans even had target on the bottom of the can to encourage drinkers to do shotguns. It was the most succesfull new product launch of molson in the last decade.

Company: COSSETTE Montreal
Creative Director: François Forget
Conceptor: Jonathan Rouxel
Account Supervisor: Marc Gagnier
Client: Caroline Losson

Production house: Jet films
Directors: Yves- Christian Fournier, Jonathan Rouxel
Producer: Michel Fortin
Music: Apollo
Sound Design: Sonart Montreal
mixer: Yan Dal Santo

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