Many product technology and business teams are at odds with each other – but they don’t have to be. This talk is a true story of a SaaS company’s journey to gain alignment across the company by changing four factors: customer demand, work prioritization, team metrics, and communication etiquette.
Alignment across the organization seems like a utopia that no company ever achieves. The symptoms of a misaligned organization are easy to recognize. Conflicting messages from leaders, confusing priorities, and low morale to name a few.
Many product development and business teams are at odds with each other – but they don’t have to be. The secret to gaining alignment is to create clarity. In this talk, Dominica DeGrandis will share her observations while working at a SaaS company on the methods used to create clarity on business priorities, team structures and metrics, cross-functional dependencies, and feedback communication protocols.