The markets go up. The markets go down. And then they go up, down, up, down, up, down ... But as proponents of evidence-based investing will tell you, your focus should not be on those fluctuations but on what keeps you steady in your life, the things that matter the most to you. In this Buckingham Strategic Wealth foundational film, Jim Whiddon says, "I get to know my clients not only as friends but I really get to know the places they've lived, their hobbies, what they love, what they care about, what they want in life, what they need out of life."