Doc and Connie Hatfield, of Country Natural Beef, a rancher cooperative dedicated to healthy beef and environmentally sensitive land management. Since its founding, the cooperative has grown to more than 100 artisan ranchers operating on 6.3 million acres of rangeland, with sales exceeding $50 million the past fiscal year. In 2009, the Hatfields completed transition of Country Natural Beef and are back full-time at their ranch in Brothers, Ore.

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