International acclaimed creative and Post Production house Gravity has finalized a series of 3 commercials for Swiss Emmi Dairy Group.
The creative and post production work on these commercials was challenging in the sense that it was based on the design and revival of typical Swiss forest animals, including marmots, squirrels, birds and butterflies in a forest environment.
The forest animals were designed realistically in CG but with an added twist and were incorporated into live footage which was shot in a forest in Austria and was given the same “treatment”, resulting in a fairytale look and feel.
The work in this case demanded that Gravity's artists fully understand the physicality of the animals, be able to design the animal's motion and look with the scrutiny required to make it almost believable.
Agency: Scholz & Friends
Production Company: Jerk Films
Director: Eli Sverdlov
Director of photography: Mano Kadosh
Art & Design, Post Production: Gravity
Chief Creative director: Ilan Bouni, Gravity
Head of art department: Israel Breslev, Gravity
Head of 3D department: Yoav Savaryego, Gravity