Briggs & Stratton sought to discover how younger demographics thought of their brand and if there was an expressible, sustainable, connection between their past, present and future. Research showed there was strength and honesty in expressing, that for over 100 years, Briggs has been “Building a legacy of self-reliance.”
Propeller took that and re-expressed it as “Briggs & Stratton. The Power Within.”
For Brigg’s first nationally branded TV spot, Propeller created a story that celebrated not only the power of product and engines, but also the power inside each of us to accomplish things.