:30 spot than aired in the Baltimore area as part of a 6 week pilot program to foster consumer awareness. The pilot program included this spot, radio, event marketing and a sweepstakes.

In 6 weeks we were able to sign up well over 1,000 qualified prospects to the sweepstakes, over half of which opted into our future contact stream.

Spot was cast, shot and produced with Plum Productions in Chicago, who did an excellent job.

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