Color selection is often rooted in emotion. This can lead to choices that are too safe (grey) or too arbitrary (insert boss’s favorite color here). In “The Color of Design — From Emotional to Rational Thinking,” Chris Murray, Bresslergroup’s Director of Industrial Design, offers designers a rational methodology for transcending hasty outcomes and discovering a product’s true colors.
Developed with the help of Reiko Morrison, a West Coast color consultant, this approach applies user-first design thinking to color selection for product design. This method isn’t a formula and it doesn’t remove the designer’s skill, but it guides designers through a rational color-selection process that staves off emotional, gut decisions.